What Is the Expired Editor?
The Expired Editor is a tool inside ListingLeads designed to help you reach out to expired listings.
It allows you to:
• generate messaging
• customize outreach
• create personalized letters or emails
How It Works
The Expired Editor uses AI to help you:
• write outreach messages
• tailor messaging to your market
• create more personalized communication
What is the Cannonball?
The Cannonball is a term for the series of letter you generate through the AI expired editor - ideally sent by mail or FedEx to the recipient - a package of letters customized to them.
When to Use It
Use the Expired Editor when:
• targeting expired listings
• running a seller outreach campaign
• looking to generate listing conversations
Important Tip
This is an advanced tool.
If you’re new, start with:
👉 the Weekly Listing Attraction Plan
Then layer this in later.
Common Questions
Do I need to use this tool?
No. It’s optional and designed for more advanced outreach.
Can I edit the messages?
Yes. You can customize all generated content.