What Are Scripts?
Scripts are short messages designed to help you start conversations with people in your database.
Inside ListingLeads you’ll find scripts for:
text messages
phone calls
follow-ups after someone engages with your marketing
The goal of these scripts is simple:
Start conversations.
Remember — listings don’t come from emails.
They come from conversations.
How to Use the Scripts
Open the Scripts section in the platform.
Find the script you want to use.
Copy the message.
Send it through your phone, texting platform, or CRM.
Personalize it slightly if needed.
Many agents simply copy the script and add the person’s name or a quick personal note.
Example: Simple Follow-Up Text
Example message:
“Hey Sarah — just wanted to make sure you saw the email I sent about the market this week. Let me know if you want a quick update on what’s happening in your neighborhood.”
Simple messages like this often start great conversations.
Tips for Better Responses
A few quick tips when using scripts:
• Keep messages short
• Personalize when possible
• Respond quickly when someone replies
• Focus on starting a conversation, not pitching
As Jimmy likes to say:
“Marketing starts the conversation — relationships close the deal.”
Common Questions
Should I send scripts exactly as written?
You can. Many agents send them exactly as written and see great results.
You can also personalize them slightly if you’d like.
When should I send follow-up scripts?
Good times to send scripts include:
• after someone opens or replies to an email
• after someone comments on social media
• after someone clicks on a campaign
Can I send scripts from my CRM?
Yes. Many agents send scripts from their CRM, texting tool, or directly from their phone.