What Is a Blueprint?
A Blueprint is a structured marketing strategy designed to generate listing opportunities.
Instead of one piece of content, a Blueprint usually includes several marketing pieces working together.
For example:
• emails
• scripts
• letters
• follow-up messaging
These campaigns are designed to guide homeowners toward a conversation.
Examples of Blueprint Campaigns
Some Blueprint campaigns focus on specific opportunities such as:
• expired listings
• downsizing homeowners
• seasonal seller opportunities
These campaigns are designed to start conversations with homeowners who may be considering selling.
How to Use a Blueprint
Open the Blueprints section.
Select the campaign you want to run.
Review the campaign structure.
Execute the steps provided.
Blueprints are typically used when you want to run a targeted marketing strategy.
Common Questions
Do I have to run Blueprints to use ListingLeads?
No. Many users simply follow the Weekly Listing Attraction Plan.
Blueprints are additional strategies you can run when you want to target specific opportunities.
Can I modify Blueprint campaigns?
Yes. You can customize the messaging to match your voice or market.